The Asia Pacific tourism decade

The Asia Pacific tourism decade

Teaching tourism the University of Technology-Sydney, it may come as a surprise to many eTN readers that the majority of my post-graduate students are not Australian but Chinese and my experience is common to most Australian universities teaching tourism. However, as China develops as a global tourism superpower, it is hardly surprising that many young Chinese are keen to acquire the skills and knowledge to become tourism professionals in their own country as tourism rapidly develops into one of the leading industries in China.

There is no question that the coming decade leading into 2020 is set to become the Asia Pacific decade in tourism. This year (2012), according to UNWTO forecasts, will be the first year that international tourist arrivals will top the 1 billion figure globally. However, the big news is where that growth is coming from and heading to. It is fair to say that until the 1990s international tourism was largely the preserve and privilege of the Western world. However, times are changing rapidly.

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