Tourism off the beaten track in Alaska

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Tourism off the beaten track in Alaska

Rural tourism seems like an odd bit of nomenclature for Alaska.

The most common vision of Alaska is that it's all rural, that the state is just one huge untracked wilderness where visitors step off the airplane and find themselves smack dab in the middle of a herd of caribou, having to fend off wolves and bears on the way to the hotel.

Reality, as usual, differs from perception. Most of the tourism in Alaska centres around the major cities of Anchorage, Fairbanks, or Juneau. However, rural tourism in Alaska generally implies places far removed from the major population centres, mostly in small communities not on the road system. An additional connotation is the link between rural life and Alaska Native communities and culture. These "bush" communities have traditionally received scant notice by the majority of travellers.

In recent years, this trend has begun to change. As tourism grows ever larger in Alaska's economic picture, more and more communities are looking for ways to carve out distinctive spots in the visitor industry, and Native corporations and village organizations are leading the way. There are 13 regional Native corporations in the state that are engaged in a wide variety of business endeavours for the economic benefit of their shareholders. Several of them are expanding their economic reach to embrace the tourism industry.

The success of ZNMD has also encouraged Spain Tourism to initiate incentives for film production in the country besides other benefits to showcase its tourism potential.

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