Friday, 6 April 2012

Building every kid’s dream… brick by brick


Building every kid’s dream… brick by brick

“Everyone in Germany owns LEGO sets because it was the first international market LEGO started in. I still play with the LEGO bricks my parents bought me whenever I go back to Germany,” said Siegfried Boerst, general manager of LEGOLAND Malaysia.

Whenever he talks about LEGO or LEGOLAND, his eyes light up like a child’s. This affable German moved to Malaysia 18 months ago to build the first ever LEGOLAND in Asia in Iskandar Johor, the southern development corridor. Due to open the fourth quarter of this year, the theme park has already created a buzz among Malaysians and Singaporeans alike with over 10,000 pre-order annual passes sold to date.


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